Time For a Refreshment Refresh

Heineken 0.0 wanted to change the conversation around NA drinks and get consumers focused on what they brought to the table instead of the alcohol they didn't. So, we decided to celebrate everything possible with Heineken 0.0 by highlighting the heroes who already drank it.

Screenshot 2024-12-13 at 12.51_edited.pn

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Here's some creative I made to support this campaign. We wanted to reach consumers right where they were ordering drinks, so I created a table tent, a "reverse Happy Hour" menu with extended late-night deals, and scannable coasters for people to enter our sweeps!

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