Bench Your Normal Beer Choice

Buffalo Wild Wings started carrying a unique new mixer, Lagunitas' Hoppy Refreshers, which opened a new door for refreshing cocktails. ​I worked on creative that let B-Dubs consumers know a new cocktail lineup had arrived, with flavors for every type of fan to enjoy.

Besides our standard STARTING LINEUP creative, I also created an interactive flip-through menu insert for every table that let consumers flip through a "pairings playbook" to combine any cocktail on the right with the featured wing flavors on the left! ​​